News

Topic: Marketing Automation

Salesforce.com Announces Soaring Adoption of Salesforce1 as ...

In its first month, the integrated experience of the Salesforce1 Customer Platform drove a 96 percent increase in active users of the Salesforce1 mobile app and a 46 percent increase in active users of custom mobile apps Partner apps built and optimized for the Salesforce1 Customer Platform have already doubled since its launch, and more than 250 partners have committed to delivering new Salesforce1 apps on the Salesforce1 AppExchange Companies such as Design Within Reach, Fisher & Paykel and Valspar run their business on Salesforce1 to connect to customers in a whole new way NEW YORK, Jan. 8, 2014 /PRNewswire/ -- Salesforce.com (NYSE: CRM), the world's #1 CRM platform, today announced soaring adoption of Salesforce1 as companies move to the social, mobile and connected cloud.

New Research Finds Two Thirds of Marketers Worldwide Plan to ...

New research from digital marketing leader ExactTarget Marketing Cloud, a salesforce.com (NYSE:CRM) company, found two thirds of marketers around the world plan to increase investments in digital marketing in 2014. Based on a survey of more than 2,500 marketers globally, the ExactTarget Marketing Cloud 2014 State of Marketing Survey found marketers plan to increase investments in data and analytics (61%), marketing automation (60%), email marketing (58%), social media marketing (57%) and content management (57%). Additional findings include: Top priorities for 2014: Increasing conversion rates (47%) Increasing and improving brand awareness (46%) Collecting, measuring and using behavior-based data (29%).

Here's a powerful sales building trio

According to Nucleus Research the combination of customer relationship management, social collaboration and performance management systems can enable sales organisations to boost closure rates by as much as 15 percent. Nucleus says that two main forces are changing the future of sales performance management: the next generation of sales force automation (SFA) applications is driving greater adoption and more entry of data into SFA systems and there is rising awareness of the potential benefits of social performance management, particularly for the millennials entering the work force.

SugarCRM Beats Salesforce.com, ACT! and Microsoft Dynamics ...

Softwarefit, a business helping companies choose CRM, ERP and marketing automation software with unbiased user reviews and data, has seen an influx in positive reviews of SugarCRM a direct competitor of Salesforce.com, ACT!. Softwarefit’s end user reviews are designed to give businesses looking for software an honest view into every platform featured on the site. Our failures to keep a database up to date was very apparent during Christmas mailings in which we would receive at least 50% of our mailing back because of incorrect information.

SugarCRM Beats Salesforce.com, ACT! and Microsoft Dynamics ...

Softwarefit, a business helping companies choose CRM, ERP and marketing automation software with unbiased user reviews and data, has seen an influx in positive reviews of SugarCRM a direct competitor of Salesforce.com, ACT!. Softwarefit’s end user reviews are designed to give businesses looking for software an honest view into every platform featured on the site. Our failures to keep a database up to date was very apparent during Christmas mailings in which we would receive at least 50% of our mailing back because of incorrect information.

Getting the Right Product to the Right Buyer with Marketing Automation

A panel of Microsoft Dynamics CRM experts provide reviews and opinions to aid professionals with the CRM selection process.

Why Every Company Should Integrate Contract Management with ...

With 2013 rapidly coming to an end, most organizations are focused on two critical goals: increasing revenue for the coming year and maximizing 2013 profits. However, this year-end push can also expose some of the major problems with system integration and communication, such as lack of visibility, data inconsistencies, or even inaccurate revenue numbers. These hidden pains often lie just beneath the surface and rear their ugly heads at the worst possible times, and are unfortunately some of the most difficult to resolve.

Forrester names Netsuite PRM as strong performer

NetSuite Inc., the industry's leading provider of cloud-based financials / ERP and omnichannel commerce software suites, announced that Forrester Research, Inc. has recognized NetSuite's Partner Relationship Management (PRM) offering as a "strong performer" in a November 2013 report on PRM platforms.NetSuite was among a select group of companies that Forrester invited to participate in The Forrester Wave: Partner Relationship Management (PRM) Platforms, Q4 2013. In this evaluation of seven PRM vendors, NetSuite's Partner Relationship Management functionality: - Ranked #1 or #2 in scores for lead management, business intelligence (BI), business planning, customization, corporate strategy, geographic scope and customer base criteria. - Provides strong support for partner support (help desk ticketing), BI, collaborative business planning and global support.

8 Ways To Ace Your Email Marketing Strategy

Everywhere they look, someone is likely trying to sell them something, and often, it’s through email marketing. Persuading customers to open your email is just the beginning. Timing is Everything: Experian reports that 8pm to midnight is the best possible time to send your marketing emails if you want them to be opened.

More Companies Embrace Inside Sales Strategies

More companies are seeing the value of inside sales teams according to a recent study, "The Truth About the Field Sales to Inside Sales Migration Trend," authored by Steve W. Martin, a professor at the University of Southern California. In a survey of 100 high-level business-to-business sales leaders, 46 percent reported a shift from a field sales model to an inside sales model. The mix of inside and field sales for each company depends on a variety of factors, such as the stage of growth the company is in as well as the products it sells.

Weebly e-commerce offering targets highly mobile entrepreneurs

Very few entrepreneurs quit their day job outright when they launch a new business version: they're often trying to make things work after business hours until they hit the tipping point where it's "safe" to go things on their own. The company got its start as a Web site hosting and building option for small businesses, but now it is behind more than 30,000 active online stores that generate roughly $13 million in monthly revenue. One of the company's biggest differentiators is mobile support: not just in helping shoppers complete transactions using smartphones or tablets, but in making it simpler for store owners to keep content updated, track inventory or check order status.

Twitter experiments with showing users their neighbours' tweets

Twitter is reportedly testing a feature that shows users tweets made by people near to them. To see the Nearby timeline users must have enabled their tweets to be stamped with their location, the Wall Street Journal reports. The Nearby screen is described as being split into two parts, a map highlighting the location of the user and of nearby tweets and below that a timeline of tweets made by people near to the user.

Here's a powerful sales building trio

According to Nucleus Research the combination of customer relationship management, social collaboration and performance management systems can enable sales organisations to boost closure rates by as much as 15 percent. Nucleus says that two main forces are changing the future of sales performance management: the next generation of sales force automation (SFA) applications is driving greater adoption and more entry of data into SFA systems and there is rising awareness of the potential benefits of social performance management, particularly for the millennials entering the work force.

CRMnext, #1 Commutable Cloud CRM Software, Releases ...

CRMnext, market leader #1 Commutable Cloud CRM Software, releases advanced marketing resource management functionality to streamline and automate marketing campaign execution. It will enable marketers to easily manage growing volumes of marketing programs, materials and assets across geographies and businesses. The smart marketing resource management tool will enable marketers to spend less time in organizing campaign assets and completely shift their focus on campaign success.

App Overload? Finding the Right Collaboration Solution for Your ...

sing collaboration software and intranet solutions, businesses can access all necessary apps in one place. This makes managing workloads and team collaboration easier and more efficient than when accessing tools dispersed around the Web, on individual machines and throughout the company's network. In many cases, collaboration software and intranet solutions also provide businesses with the flexibility of integrating their preferred apps into the intranet or using them in tandem with the provider's out-of-the-box solutions.

SugarCRM Beats Salesforce.com and Comes Out On Top with ...

Softwarefit.com, a top resource for business executives looking to evaluate software solutions in one place, has seen an overwhelming influx of positive reviews for Cupertino based SugarCRM. Softwarefit, a business helping companies choose CRM, ERP and marketing automation software with unbiased user reviews and data, has seen an influx in positive reviews of SugarCRM a direct competitor of Salesforce.com. Softwarefit’s end user reviews are designed to give businesses looking for software an honest view into every platform featured on the site.

Is Google Waging War On Email Marketers?

But now, with changes to how images display in emails, Google has taken away marketers' ability to track the success of campaigns. When companies send marketing blasts to customers, they can collect a gamut of information by affixing images with unique identifiers. A way to help users prioritize important emails, the feature hid company and marketing emails under a secondary "promotions" tab, and emails from social networks were given the same treatment with a "social" tab.

With WordPress Update, A Lot More Websites Will Be Completely Responsive

WordPress 3.8 comes less than two months after version 3.7, bringing with it redesigned themes, a streamlined dashboard, and refreshed admin interface. WordPress, which powers about 20% of the Internet, released an update to its content management system Thursday making its sites responsive on mobile devices. However, not all users are so thrilled for this update, with some complaining about the rapid release cycle.

Marketo Acquires Insightera, Puts Israel 'on the Digital Marketing Map'

On its own, Insightera's personalization technology allows account-based marketing to reach specific accounts with targeted messages across a number of channels. The company's predictive analytics tool also ensures that customers are engaging with the most relevant content on a regular basis. Following the acquisition, Insightera users will gain access to more in-depth information on customer behaviors through Marketo's smart targeting capabilties, thereby deepening the level of personalization it delivers.

The five most dangerous email subjects to watch for

Once clicked upon, the cybercriminal attempts to make consumers input valuable information, such as bank account details or account passwords. From Facebook to Adobe, 2013 has been a tough year for companies looking to defend against cybercrime. In addition, the U.K. has moved up from the sixth spot in 2012, and Russia is hosting more phishing URLs than ever before, being bumped up from the 10th spot last year.